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Level 4

  • Product definitions are based on market research with customers/stakeholders.
  • Customer / User is an integral part of the NPD process.
  • Market studies are ongoing.
  • Concept, product and market testing is consistently undertaken and expected with all NPD projects.
  • Anticipate  / identify future customer need and problems through ongoing market research.
  • Market research has an integral relationship with NPD activity.

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