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Our Consultants

linkedinOur principle consultant is Daniel E. Lewis, Ph.D., P.E., PMP, NDPD.  Dr. Lewis is a seasoned business executive with nearly 4 decades of experience in implementing successful innovation programs, the outcomes of which have changed the very way we work and live. These innovations have ranged from tangible products to intangible services across a wide diversity of general information technologies and vertical market applications. This unique diversity of experience provides tremendous wisdom and insight into not only "what is" and but also the subtle alternatives of what can be, which are often not obvious to those experienced in a particular industry.  He has a unique aptitude for recognizing and selecting the right opportunities and transforming raw ideas into executable programs with broad cross-functional support and customer focused collaboration.  The result is often innovative products that delight customers, accelerate market penetration, create new opportunities, and deliver growth.  Dr. Lewis leverages his broad knowledge of best practices to help clients harness their collective knowledge, unleash their hidden creative capabilities, and drive continuous improvement of organizational capabilities and performance.

About Dr. Lewis (click to expand each area)

Career Positions

  • DooWooWoo, LLC - President / Founder
  • Product Acuity Consulting - President / Founder
  • University of Phoenix - Professor/Adjunct Faculty
  • Blue Cross NEPA - AllOne Mobile - Sr. Vice President Mobile Health
  • Arsenal Digital Solutions - Chief Marketing Officer
  • Cable & Wireless a-Services (Compaq, Microsoft, C&W JV)- Vice President - Strategic Marketing & Product Management
  • Compaq Computers - Handheld Computing & Internet Products - Director
  • Telxon - Systems Division - Vice President / GM
  • Gartner Group - Research Director / Analyst - Networking Technologies
  • Norand Corporation - Director Product Management - Software & Systems
  • Telxon Corporation - Product Manager
  • British Petroleum - Retail Systems - Sr. Systems Analyst / Program Manager
  • Diebold, Inc. - Manager - Software Product Development
  • Firestone - Corporate Engineering - Systems Project Engineer

Education & Professional Credentials

Ph.D. - Organization and Management - Technology and Innovation Management
AMIA 10x10 Biomedical Informatics Certificate, Oregon Health and Science University
e-Business Graduate Studies Certificate - Capella University 
M.B.A. - Marketing and Management, The University of Akron
B.S.E.E. - The Ohio State University
PE (Professional Engineer License) - State of Ohio
PMP (Project Management Professional) - Project Management Institute
NPDP (New Product Development Professional) - Product Development and Management Association
Registered Education Partner - PDMA - NDPD Certification Training
ITIL Certified 
CoBiT trained
SAFe Trained (Scaled Agile for the Enterprise)
CPHIMS (Certified Professional Health Information Management Systems) HIMSS 
CPHIT - Certified Professional Heath Information Technologies
CPEHR - Certified Professiononal Electronic Health Records
CHSS - Certified HIPAA Security Specialist
Pragmatic Marketing
Spiral Dynamics Certified Level II


# 6,259,898 (2001) - Multi-channel wireless network access point.
# 6,393,261 (2002) - Multi-function wireless network access point.
# 6,453,159 (2002) - Multi-level encryption system for wireless networks.
# 6,457,049 (2002) - Handheld computer middleware for enterprise systems.
# 6,473,805 (2002) - Wireless middleware server for enterprise networks.
# 6,526,506 (2003) - Multi-level encryption access point for wireless network.
# 6,876,295 (2005) - RF-ID Tag device configuration
# 7,106,175 (2006) - Wireless device configuration by RF-ID tag
# 7,234,002 (2007) - Tracking method for enterprise transactions.
# 7,917,536 (2011) - Systems for managing remotely located storage systems.

Professional Affiliations

Woodlands Chamber of Commerce
AOM (Academy of Management)
PDMA (Product Development and Management Association)
Registered Education Partner - PDMA
PMI (Project Management Institute) 
AMA (American Marketing Association)
Rice Alliance for Entrepreneurship
IEEE (Institute of Electrical and Electronic Engineers)     
HIMSS (Health Information Management System Society)
MGMA (Medical Group Management Association)

Civic Activities

PDMA Knowlegde Hub - Committee Chair
Vice President - Panther Creek Village Association

Board Member - Montgomery County Crime Stoppers
Graduate of Montgomery County Texas Citizen Sheriff's Academy
Graduate of FEMA CERT (Community Emergency Response Team) training.
Former Vice President - Texas Municipal Uility District (MUD) #40
Former Chariman - Panther Creek RDRC

Areas of Expertise

  • Disruptive Opportunities

    disruptive opportunity
    • Evaluating industy dynamics and trends.
    • Identifying underserved needs.
    • Determining impact of new technologies.
    • Changing the "rules of the game."
  • Strategic Planning

    Strategic Analysis
    • Analyzing market conditions and trends.
    • Evaluate value chains and ecosystems.
    • Mapping competitive positions.
    • Determining distinctive competencies.
  • Cross-functional Leadership

    • Organizing new inititives.
    • Fostering customer focused collaboration.
    • Improving knowledge sharing and transfer.
    • Developing staff skills and capabilities.
  • Innovating for Growth

    • Optimizing Value Propositions
    • Creating new product or service offerings.
    • Planning and creating new lines of business.
    • Establishing new business models.
  • New Product Governance

    • Stage/Gate governance process.
    • Stakeholder engagment and alignment.
    • Aligning development with strategic goals.
    • Accelerating time to market
  • Portfolio Management

    • Optimizing mix of market offerings.
    • Sustaining growth & competitive advantage.
    • Improving ROI in new products/services.
    • Prioritizing resource allocation.
  • Technology Advice

    • Technology assessments and evaluation.
    • Vendor / strategic partner selection.
    • Negotiation of agreements.
    • Intellectual property protection and patents.
  • Subscription Services (SaaS)

    • Product architecture and feature tiers.
    • Service operation & release strategy.
    • Subscription pricing and monetization.
    • Customer support and retention.
  • Open Source Software

    open source
    • Component evaluation and selection.
    • Integration and configuration.
    • Community ecosystems.
    • Open innovation dynamics.
  • Product Management

    puzzle peices
    • Mastery of product-market space.
    • Determination of product requirements.
    • Socializing knowledge/aligning perspectives.
    • Coordination of cross-functinal activities.
  • Concept Generation

    • Identify and size opportunities.
    • Brainstorming new concepts.
    • Analyzing attractiveness of alternatives.
    • Selecting best fit opportunity.
  • Value Proposition Design

    value prop ballon
    • Customer / Market needs analysis.
    • Product feature selection.
    • Assuring product fit to market, and business.
    • Creation of competitive differentiators.
  • Business Model Innovation

    bus model pic
    • Business model/value prop. alignment.
    • Determination of infrastructure needs.
    • Marketing and distribution channels.
    • Evaluation of alternative revenue streams.
  • Business Plans

    Business-Plan web
    • Creating complete business plan(s).
    • Determining product requirements.
    • Identifying required operational resources.
    • Proformas: cost, price, margin, forecasts.
  • Product Roadmaps

    • Planning continuous product improvement.
    • Mapping incremental market expansion.
    • Tracking evolution of market needs.
    • Evaluating emerging technology impact.
  • Commercialization

    • Market introduction and launch planning.
    • Developing channel plans and programs.
    • Determining pricing structure and strategies.
    • Developing sales and marketing collateral.
  • Project Management

    Project Plan
    • Defining the project charter.
    • Controlling scope, cost, and schedule.
    • Managing stakeholder expectations.
    • Identifying and mitigating risks.

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