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Level 4

  • Cross-functional teams underlie the NPD process.
  • Each project has a core team which remains on the project from beginning to end.
  • NPD is team-focused.
  • Clearly identifiable project leader.
  • A NPD group exists and is dedicated to just NPD work.
  • Use of project management software and techniques to manage projects.
  • Ongoing NPD training and NPD awareness.

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