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Business Model Examples

Below are some examples of different business models.
 
TYPE OF MODEL HOW IT WORKS EXAMPLES
Affinity Club
Pay royalties to some large organization for the right to sell your product exclusive­ly to their customers.
MBNA
 
Brokerage
Bring together buyers and sellers, charging a fee per transaction to one or another party.
Century 21
Orbitz
Bundling
Package related goods and services together.
Value meals
iPod/iTunes
Cell phone
Charge different rates for discrete levels of a service.
Sprint
Better Place
Crowdsourcing
Get a large group of people to contribute content for free in exchange for access to other people's content.
Wikipedia
YouTube
Disintermediation
Sell direct, sidestepping traditional middlemen.
Dell
WebMD
Fractionalization
Sell partial use of something.
NetJets
Time-shares
Freemium
Offer basic services for free, charge for premium service.
Linkedln
 
Leasing
Rent, rather than sell, high-margin, high-priced products.
Cars;
MachineryLink
Low touch
Lower prices by decreasing service.
Walmart;
IKEA
Negative
Lower prices by receiving operating payment before delivering cycle the offering.
Amazon
 
Pay as you go
Charge for actual metered usage
Utility Companies
 
Razor
Offer the high margin razor and printer below cost to increase volume sales of the low margin razor blades and ink
Printers;
Razor Blades
Reverse razor
Offer the low-margin item below cost to encourage sales of the high-margin companion product.
Kindle;
iPod/iTunes
Reverse
Set a ceiling price and auction have participants bid as the price drops.
Elance.com
 
Product to Service
Rather than sell a product, sell the service the product performs.
Zipcar
 
Standardization
Standardize a previously personalized service to lower costs.
MinuteClinic
 
Subscription
Charge a subscription to gain access to a service.
Netflix
 
User Communities
Grant members access to a network, charging both membership fees and advertising.
Angie's List
 
Source: Seizing the White Space - Mark Johnson - Harvard Business Review

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